It's not that HyperCard or Director is the answer, but I am just pointing out the lack of really good tools available for amateurs and professionals to use to create new kinds of applications for the iPad. HyperCard was not only used by The Voyager Company; it was used by teachers to create coursework; or students to prepare a report; it was used by individuals to develop novelty applications like recipe databases. We had highly produced, professional applications and mostly free shareware apps. Making it easy to create content and increasing the number of people who can create applications for the iPad could be very important to its long-term success. The web has made producers of us all. If the iPad is just another consumer platform for consuming and not creating content, then it will just be another way to watch TV or listen to music or download information. Convenient, yes, but just another device. To be something different, the iPad must not be just a delivery platform but a creative one, offering professionals and amateurs an opportunity to create a unique experience with interactive media.