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Apple Embraces Casual Gaming The consumer electronics maker is rolling out games for the iPod and is in talks with EA about games for the forthcoming iPho...Apple Embraces Casual Gaming The consumer electronics maker is rolling out games for the iPod and is in talks with EA about games for the forthcoming iPhone by Douglas MacMillan

future for apple

Apples gnadenlose Strategie und Steve Jobs Rolle

apple und seine strategie/ philosophie

future of apple

apple and youtube - advantages

youtube and apple

Apple und seine Kooperation mit Youtube

apples abkommen mit youtube (google)

CEO Steve Jobs announced snazzy new iPods and a price cut for the iPhone, but the frustrations of content owners such as NBC are coming to the fore

How Does Apple Do It? Simply put, Apple understands people. It knows that people make emotional decisions, then use intellect to justify those decisions...How Does Apple Do It? Simply put, Apple understands people. It knows that people make emotional decisions, then use intellect to justify those decisions. Dancing shadow people with iPods aren’t an intellectual argument for buying an iPod, they’re raw emotional appeal. At the heart of every successful Apple product, you’ll find a deep understanding of what moves people emotionally at many different levels. It makes sense. When you want to sell things nobody really needs, you have to know what they want. Apple doesn’t create desire; nobody can do that. What it does better than any modern company is pour fuel on our desire with a frothy mix of surprise and delight to get our attention, then provides a simple, meaty, unique, and consistent experience whenever we engage with it or its products. And, of course, it delivers on its brand promise: “It just works.”

In an unprecedented move, Apple's CEO Steve Jobs today announced, in an open letter to iPhone customers, that those who bought an 8GB iPhone prior to the 3...In an unprecedented move, Apple's CEO Steve Jobs today announced, in an open letter to iPhone customers, that those who bought an 8GB iPhone prior to the 33% price drop announced on September 5th will be compensated by a $100 store credit at Apple's retail and online stores.

Consumers are so distrustful of Microsoft that Apple could double its market share due to defections from the Windows operating system, a report by market ...Consumers are so distrustful of Microsoft that Apple could double its market share due to defections from the Windows operating system, a report by market analysis firm Forrester Research says.

In conducting a brown-bag marketing innovation brainstorming session with a company’s marketing team last week, an interesting question came up - is Apple ...In conducting a brown-bag marketing innovation brainstorming session with a company’s marketing team last week, an interesting question came up - is Apple doing good for its customers?

While some investors may be concerned with weaker retail sales reported by Apple Computer on Wednesday, analyst for American Technology Research see the sl...While some investors may be concerned with weaker retail sales reported by Apple Computer on Wednesday, analyst for American Technology Research see the slump as a temporary trade-off that is resulting from the company's strives to develop customer trust.

CEO Steve Jobs announced snazzy new iPods and a price cut for the iPhone, but the frustrations of content owners such as NBC are coming to the fore

apple abteilung von standard. newest infos

What we’re seeing in Apple’s initiative is how a customer-centric brand strategy can undermine the market dominance of a far stronger player.

All that is usually required is paying for an update, which many times comes with more features. Music and Videos we paid for work on the new iPod, so shou...All that is usually required is paying for an update, which many times comes with more features. Music and Videos we paid for work on the new iPod, so should games. Paying an upgrade price would have never been an issue. Paying FULL price for the very same game is! All this will lead to is less games sold in the long run. I will never buy one again, nor will many of the people burned by this.

Since Steve Jobs returned to Apple, the company has had a series of hit products that don't dominate markets (with the exception of the iPod) but appeal to...Since Steve Jobs returned to Apple, the company has had a series of hit products that don't dominate markets (with the exception of the iPod) but appeal to an elite and influential minority. Even Apple's advertising makes the marketing from competitors look tedious and uninspired.

Peter Dean Convergence13(2):119-128(2007)

Robert Alan Brookey Convergence13(2):199-211(2007)

Keith M. Johnston Convergence14(2):145-160(2008)

Richard Berry Convergence12(2):143-162(2006)

Apple Support Team (2007)

Axel Freyberg Martin Sonnenschein (2006)

Marc Mangold Bernd H. Schmitt (2004)

Owen W. Linzmayer (2004)

Jim Carlton (1997)

Peter Meng (2005)

Peter Walgenbach OrganizationVol. 8(No. 1):121-144(2001)

Richard Berry Convergence: The International Journal of Research into New Media TechnologiesVol. 12(No. 2):143-162(2006)