user- Recently Peter Sorgenfrei and Warren Sukernek conducted a survey on Twitter regarding users’ perception of brands on Twitter. We surveyed 240 people with 6...Recently Peter Sorgenfrei and Warren Sukernek conducted a survey on Twitter regarding users’ perception of brands on Twitter. We surveyed 240 people with 6 questions regarding interacting with brands. The survey and results are below. A couple of key insights:
- Microblogging lets an airline, for instance, monitor customers' gripes—and tweet back. Is this a creepy trend?
- Microblogging lets an airline, for instance, monitor customers' gripes—and tweet back. Is this a creepy trend?
- I've been thinking about how social media works. For example, applying game mechanics to understand participation, thinking about users vs. customers, and...I've been thinking about how social media works. For example, applying game mechanics to understand participation, thinking about users vs. customers, and deconstructing ego traps in PR campaigns. This analysis makes me wonder if social media marketing matters and if so, does it scale.
