In February 2008, Janssen-Cilag Australia & New Zealand launched an internal microblogging platform called Jitter. Combined with our intranet's people search capabilities, this formed an interesting enterprise hybrid of Facebook & Twitter style capabilities. This People Search with Jitter solution received Highly Commended in the 2008 Intranet Innovation Awards.
Baseline takes a close look at the origins of the Enterprise Social Messaging Experiment (ESME)--an enterprise social networking and microblogging collaboration application initially-based on SAP technology.
One of the lessons we learned from Web 1.0 (and the subsequent bubble) was the fact that startups that create technologies in search of a problem fail, even when VCs are stupid enough to throw wads of cash at them. This time around, most companies don’t get funded unless they are solving a business problem or at least offering up a technology that can enhance existing business processes. To that end, here are a few ways companies can tap into the power of microblogging:
Auf der KnowTech2008 habe ich aus unserem Projekt Lernet 2.0 berichtet. Es ging mir dabei weniger darum, die Services, die wir für die Lernet-Community entwickeln und bereitstellen, vorzustellen. Es ging mir dort darum, die Möglichkeiten für den Einsatz von Web 2.0 Tools in der täglichen unternehmensinternen als auch –übergreifenden Projektarbeit aufzuzeigen. Wir verwenden im Projektteam Anwendungen fürs Projektmanagement, für die Releaseplanung, für das Anforderungsmanagement, für die Kommunikation, für die Zusammenarbeit und dabei nutzen wir Web 2.0 Services.
Many companies have begun using Twitter, the microblogging service, to send people brief messages and communicate with customers about new products or how to improve their services.
Twitter is a fabulous micro messaging service that allows you to intermingle with your friends and followers by asking you a simple eminent question: ‘what are you doing’ and allows you to answer by playing with 140 characters only. Apart from Social activities, twitter in business can really enhance your productivity and efficiency. Yammer is twitter for Business.
However, users have no way at present to signal what their tweet is about—all tweets are assumed to be part of a user’s single, undifferentiated ‘lifestream.’ But as discussed above, one person’s lifestream is another’s clutter. If I’m not interested in most of what you’re twitting about, I quickly start to perceive your whole lifestream as clutter. At present there’s nothing you or I can do to affect that, short of you following my ideas, norms, or policies, and (as many commenters and the peasant Dennis wondered aloud) why should you have to do that?
D. Zhao, and M. Rosson. Workshop on Social Networking in Organizations, November 9, 2008, San Diego, (2008)File: http://research.ihost.com/cscw08-socialnetworkinginorgs/papers/zhao_cscw08_workshop.pdf.