BibSonomy :: user  :: callagialla ::

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publications

(7)   

• The Lead User Method: an Outline of Empirical Findings and Issues for Future Research
  Christian Lüthje and Cornelius Herstatt R&D Management34(5):553-568(2004)
  to products CIC transfer, research, PRODUCT NEW forecastingTECHNOLOGICAL management Industrial TECHNOLOGICAL innovationsTECHNOLOGY MARKETING Research, by callagialla on Mar 20, 2008, 9:24 PM
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• Why Some New Products Are More Successful Than Others
  David H. Henard and David M. Szymanski Journal of Marketing Research (JMR)38(3):362-375(2001)
  to productsPRODUCT researchNEW managementMETA-analysis MARKETING by callagialla on Mar 20, 2008, 9:16 PM
  BibTeX 
• Grundlagen des Marketing
  Philip Kotler and Gary Armstrong and John Saunders and Veronica Wong and Werner Walther and Kotler-Armstrong-Saunders-Wong wi - Wirtschaft Marketing Pearson Studium, München, 4th rev. ed. edition, (2007)
  to MARKETING by callagialla on Mar 20, 2008, 9:16 PM
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• Finding Commercially Attractive User Innovations: A Test of Lead-User Theory
  Nikolaus Franke and Eric Von Hippel and Martin Schreier Journal of Product Innovation Management23(4):301-315(2006)
  to surfing, KITE management, COMMERCIAL RESOURCE TECHNOLOGICAL products, CIC NEW strategy, MARKETING Methodology innovations by callagialla on Mar 20, 2008, 9:14 PM
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• Minimizing Market Risks Through Customer Integration in New Product Development: Learning from Bad Practice
  Ellen Enkel and Javier Perez-Freije and Oliver Gassmann Creativity & Innovation Management14(4):425-437(2005)
  to managementTECHNOLOGICAL managementResearch, managementMARKETINGNEW innovationsMARKETING strategyINTEGRATED productsPRODUCT marketing INDUSTRIAL IndustrialRISK by callagialla on Mar 20, 2008, 9:14 PM
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• Konkurrenzforschung im Marketing: Analyse und Prognose
  Eberhard Brezski Deutscher Universitäts-Verlag, Wiesbaden, (1993)
  to Marketing ManagementCOMPETITIONMARKETINGKonkurrenzanalyse by callagialla and 1 other person on Mar 20, 2008, 9:01 PM
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• Trust Formation in Collaborative New Product Development
  Ludwig Bstieler Journal of Product Innovation Management23(1):56-72(2006)
  to managementATTITUDE productsPRODUCT (Psychology)EGOISMFAIRNESSTRUST ManagementNEW -- MARKETING by callagialla on Mar 20, 2008, 9:01 PM
  BibTeX