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(5)   

• Commercial Use of Conjoint Analysis in Europe: Results and Critical Reflections
  Dick R. Wittink and Marco Vriens and Wim Burhenne Journal of Research in Marketing11(1):41-52(1994)
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• Roles of Shared Ontology in AI-ED Research: Intelligence, Conceptualization, Standardization, and Reusability
  Riichiro Mizoguchi and Ikeda Mitsuru and Katherine Sinitsa (06.03.1997)
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• An eBusiness Ontology for Modelling eBusiness
  Alexander Osterwalder and Yves Pigneur Proceedings of 15th Bled Electronic Conference: Bled, Slovenia: 2002, June 17-19, (2002)
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• Deployment of an Ontological Framework of Functional Design Knowledge
  Yoshinobu Kitamura and Masakazu Kashiwase and Masayoshi Fuse and Riichiro Mizoguchi Advanced Engineering Informatics18(2):115-127(2004)
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• Applying Ontologies to Business and Systems Modelling Techniques and Perspectives: Lessons Learned
  Peter Green and Michael Rosemann Journal of Database Management15(2):105-117(2004)
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