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(2)   

• Casing Casemethod Methods.
  Arch R. Dooley and Wickham Skinner Academy of Management Review2(2):p277 - 288(19770401)
  to studies, COLLEGE & STUDY education in RESEARCH, METHODOLOGY, CASE education, methods, INDUSTRIAL MANAGEMENT, QUALITATIVE method, TEACHERS, COMMUNICATION teaching, BUSINESS management, TEACHING teachers, research, by callagialla on Jun 2, 2008, 6:31 PM
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• The Impact of Communication Strategy on Launching New Products:The Moderating Role of Product Innovativeness
  Yikuan Lee and Gina Colarelli O'Connor Journal of Product Innovation Management20(1):4-21(2003)
  to Study -- teaching productsPRODUCTION productsCONSUMERSMARKETINGNEW & IndustrialCOMMUNICATION managementResearch, ADVERTISINGCOMMERCIAL by callagialla on Mar 20, 2008, 9:24 PM
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