user- Importance of sales persons
- CME is the most valuable source of information for physicians
- Experienced physicians are less likely to be influenced by pharma FLE
- Experienced physicians is more likely to be influenced by pharma FLE
- Network connectedness of physicians
- From the Abstract: In business-to-business settings, dyadic relationships between firms are of paramount interest, greater attention must be directed to t...From the Abstract: In business-to-business settings, dyadic relationships between firms are of paramount interest, greater attention must be directed to the embeddetd context within which dyadic business relationships take place
- From the Abstract: Developing a formulation that specifies how embeddedness and network structure affect economic action Results reveal that embeddednes...From the Abstract: Developing a formulation that specifies how embeddedness and network structure affect economic action Results reveal that embeddedness is an exchange system with unique opportunities relative to markets and that firms organized in networks have higher survival chances than do firms which maintain arm's-length market relationships. The positive effect of embeddedness reaches a thresh- old, however, after which point the positive effect reverses itself
- The advanced studies in the social sciences Bobbs-Merrill, Indianapolis u.a., (1966)
- Books on Demand, Norderstedt, (2007)
