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In 2009, Web analytics managers have a multitude of different tools to select to deploy at their corporation. Sets of tools from industry leaders, such as
...In 2009, Web analytics managers have a multitude of different tools to select to deploy at their corporation. Sets of tools from industry leaders, such as Omniture, WebTrends, Unica, CoreMetrics , Google, and Yahoo, are among the most popular, while options from smaller players like ClickTracks and Woopra exist as well. In theory, you deploy a tool, customize it to fit your needs, and start analyzing the reports — and it all goes swimmingly, right?
Then why have many corporations already chewed through two, maybe even three tools over the last several years, or deployed multiple tools in an attempt to arrive at where they need to be — delivering comprehensive and systematic analysis to their business community, helping to drive action from insight and taking the mantra of “competing on analytics” and “data driven culture” to the next level? Several factors cause disconnects between the promise of a tool and the successful use of a tool, which cause a tool to fail:
Bruce makes an interesting comment on business rules too: that “routing logic in process gateways” are not “business rules”. That doesn’t really make sense
...Bruce makes an interesting comment on business rules too: that “routing logic in process gateways” are not “business rules”. That doesn’t really make sense: for sure some gateways will be process-housekeeping decisions of little interest to the business user, but others will surely embed business-critical decisions. On the other hand, it has long been acknowledged that a best practice for BPM is to delegate such business decisions to a managed decision service - hence the explicit new business rule (aka decision) task in BPMN 2.0. And,in the CEP world, for tools like TIBCO BusinessEvents to invoke a decision managed by its Decision Manager tool.
This article discusses why business intelligence is often too closely associated with data warehousing and should be replaced by a concept such as decision
...This article discusses why business intelligence is often too closely associated with data warehousing and should be replaced by a concept such as decision intelligence, which could be considered a modern version of earlier decision support systems.
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