Based on feedback from clients and earlier surveys, I have compiled and listed the benefit themes below:
Business Agility: Faster reactive and proactive time to market
Decision Making: Test rule-based scenarios at lower cost
Revenue Opportunities: Greater product, pricing and flexibility
Customer Satisfaction: More-customizable products and services
Compliance; Greater visibility into policy adherence
M. zur Muehlen, M. Indulska, and G. Kamp. ER '07: Tutorials, posters, panels and industrial contributions at the 26th international conference on Conceptual modeling, page 127--132. Darlinghurst, Australia, Australia, Australian Computer Society, Inc., (2007)