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bookmarks

(2) 

• Resonance Marketing in the Age of the Truly Informed Consumer: Changes in Corporate Strategy Resulting from Changes in Customer Behavior
  HICSS 2008 paper by Eric Clemons
  to E-Business Customer Strategy CRM Resonance behaviour Marketing by hdz on Feb 12, 2008, 2:57 PM
• Consumer informedness and diverse consumer purchasing behaviors: traditional mass-market, trading down, and trading out into the long tail.
  to E-Business Tail consumer behaviour Long CRM by hdz on Feb 12, 2008, 2:54 PM

publications