The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they’ve never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey —longtime editor of the Marketing Library Services newsletter—reveals the missing link between the everyday promotion librarians actually do and the “real marketing” that’s guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion
: Informationsanbieter, ganz gleich ob Unternehmen, Behörden oder Privatleute, stellen ihrer Zielgruppe wichtige Kontaktdaten und interessante Informationen in besonders "aufnehmbarer" Form zur Verfügung.
The concept of using web-based programs like Google's Gmail is "worse than stupidity", according to a leading advocate of free software, Richard Stallman.