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Identifying Influential Communicator to gain "Consumer Insights" on Weblog Networks
Martin Klaus, and Ralf Wagner (2009)
to 2009 Direktmarketing_im_Wandel contributed_talk speech by rwagner and 1 other user on Dec 29, 2011, 1:04 AM
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Digitaler Vertrieb: Den Leser im Internet ansprechen Die neue Währung: Aufmerksamkeit
Ralf Wagner impresso Zeitschrift für Zeitschriftenmacher (2009)
to 2009 Kompetenz_und_Wissenschaftstransfer journal myown by rwagner on Dec 29, 2011, 12:39 AM
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Englisch stiftet Verwirrung Professoren der Uni Kassel erklären das Sprach-Durcheinander im Einzelhandel
Daniel Schneider HNA (December 2011)
to 2011 Kompetenz_und_Wissenschaftstransfer by rwagner on Dec 29, 2011, 12:02 AM
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Integriertes Marketing: Der Kunde im Fokus
Ralf Wagner Acquisa (Dezember 2011)
to 2011 Kompetenz_und_Wissenschaftstransfer journal myown by rwagner on Dec 28, 2011, 11:51 PM
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Broadening the View on Customers’ Propensity to Leave a Relationship
Ralf Wagner, and Christine Falkenreck (November 2011)
to 2011 invited_talk relationship_marketing speech by rwagner and 1 other user on Dec 14, 2011, 5:01 PM
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Bargaining Power and the Impact of Gender Differences - An Experimental Investigation on Retailer-Manufacturer Bargaining
Katrin Bloch, and Ralf Wagner (March 2011)
to 2011 Negotiation myown working-paper by rwagner and 1 other user on Dec 14, 2011, 4:52 PM
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Facing Bargaining Power
Ralf Wagner, and Katrin Bloch (2011)
to 2011 Negotiation contributed_talk speech by rwagner and 1 other user on Dec 14, 2011, 4:42 PM
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Akzeptanz von Social Media bei Vorständen: Die richtigen Argumente finden
Ralf Wagner, and Jens Krause Social Media Magazin 2011(3):40-42 (2011)
to 2011 Kompetenz_und_Wissenschaftstransfer journal myown by rwagner on Jul 20, 2011, 10:45 AM
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Neue Medien im Kundendialog - Ein Überblick zu den Kommunikationsdiensten des Web 2.0
Ralf Wagner Praxishandbuch Social Media in Verbänden Grundlagen - Praxiswissen - Fallbeispiele, Deutsche Gesellschaft für Verbandsmanagement e.V. DGVM, Bonn, (June 2011)
to 2011 contributions myown by rwagner on Jun 29, 2011, 9:59 AM
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The Role of Intuition and Deliveration in Negotiations
Katrin Bloch, and Ralf Wagner (2011)
to 2011 Negotiation contributed_talk speech by rwagner and 1 other user on Jun 27, 2011, 12:05 PM
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Machtverschiebungen in Verhandlungen: Gewinner, Verlierer und doch nichts gelernt?
Katrin Bloch, and Ralf Wagner (Mai 2011)
to 2011 Negotiation invited_talk speech by rwagner and 1 other user on May 22, 2011, 4:24 AM
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Countering Negotiation Power Asymmetries with the Adjusted Winner Algorithm?
Katrin Bloch, and Ralf Wagner (March 2011)
to 2011 Negotiation myown working-paper by rwagner and 1 other user on Apr 10, 2011, 6:26 PM
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Targeting Key Influentials for Direct Marketing Activities in Social Networks: Methodical Progress and an Application
Martin Klaus, Jörg Schwerdtfeger, and Ralf Wagner (2010)
to 2010 contributed_talk speech by rwagner and 1 other user on Mar 8, 2011, 4:18 PM
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The Impact of Perceived Innovativeness on Maintaining a Buyer-Seller Relationship in Health Care Markets? A Cross-Cultural Study
Christine Falkenreck, and Ralf Wagner Journal of Marketing Management 3-4(27):225-242 (2011)
to 2011 journals myown by rwagner and 1 other user on Feb 25, 2011, 9:17 PM
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Bargaining Power and the Impact of Gender Differences - An Experimental Investigation on Retailer-Manufacturer Bargaining
Katrin Bloch, and Ralf Wagner (March 2010)
to 2010 Negotiation myown working-paper by rwagner and 1 other user on Feb 23, 2011, 11:24 AM
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Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures
Christine Falkenreck, and Ralf Wagner Corporate Reputation Review 13(1):20 - 37 (2010)
to 2010 B-to-B_markets Hofstede's_scores Marketing-Interaktionen_in_verschiedenen_Kulturen causal_relationships corporate_reputation cultural_systems customer_satisfaction journals myown national_culture reputation_transfer structural_model_of_reputation_transfer by rwagner and 1 other user on Feb 2, 2011, 6:16 PM
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The Impact of Missing Values on PLS Model Fitting
Moritz Parwoll, and Ralf Wagner Proceedins of the 34th Annual Conference of the German Classification Society, Berlin, Springer, (forthcoming)
to forthcoming myown proceedings by rwagner on Jan 31, 2011, 5:52 PM
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Enhancing Target Group Selection Using Belief Functions
Ralf Wagner, and Jörg Schwerdtfeger Operations Research Proceedings 2008, page 419 - 424. Berlin, Springer, (2009)
to 2009 Association_Rules Dempster-Shafer_Theory Loyalty_Program Multi_Sensor_Clustering Premium_Customers Quantitative_Methoden_der_Marketingforschung Rough_Sets Transferable_Beliefs_Model myown proceedings by rwagner and 1 other user on Jan 31, 2011, 4:09 PM
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Marketing Communication to and with Net Citizens: Targeting by Means of a Social Network Analysis Approach
Martin Klaus, Jörg Schwerdtfeger, and Ralf Wagner Consumer Citizenship Network: Making a Difference - Putting Consumer Citizenship into Action, page 163 -- 177. Berlin, The Consumer Citizenship Network, an Erasmus thematic network of educators and researchers, (2009)
to 2009 Direktmarketing_im_Wandel myown proceedings by rwagner and 1 other user on Jan 31, 2011, 4:06 PM
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Marketing Communication to and with Net Citizens: Targeting by Means of a Social Network Analysis Approach
Martin Klaus, Jörg Schwerdtfeger, and Ralf Wagner (2009)
to 2009 Direktmarketing_im_Wandel contributed_talk speech by rwagner and 1 other user on Jan 31, 2011, 4:05 PM
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