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Data Warehouse - Ein Instrument für Marktforschung und Management
R. Decker, R. Wagner, and N. Knauff Marktforschung \& Management 42(5):172 - 176 (1998)
to 1998 Quantitative_Methoden_der_Marketingforschung journals myown by rwagner on Jun 9, 2010, 10:19 AM
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Log-lineare Modelle in der Marktforschung
R. Decker, and R. Wagner 383. Fakultät für Wirtschaftswissenschaften, Universität Bielefeld, (1998)
to 1998 Quantitative_Methoden_der_Marketingforschung myown working-paper by rwagner on Jun 2, 2010, 2:59 PM
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Modeling and Measuring of Competitive Reactions to Changes of Marketing Mix at the Retail Level
Ralf Wagner Dresden, (1998)
to 1998 Wettbewerbsinteraktionen_und_Competitive_Intelligence competitive_reaction contributed_talk marketing-mix scanner_data speech by rwagner on Jan 22, 2010, 9:29 PM
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Die Behandlung fehlender Werte in der angewandten Marktforschung
R. Wagner, T. Temme, and R. Decker GfK Jahrbuch der Absatz- und Verbrauchsforschung 44(4):395 -- 417 (1998)
to 1998 Quantitative_Methoden_der_Marketingforschung journals myown by rwagner on Mar 12, 2009, 1:09 PM
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