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Remarks on the Behavioristic Analysis of Competitive Reactions
Ralf Wagner Vienna, (1999)
to 1999 Wettbewerbsinteraktionen_und_Competitive_Intelligence competitive_reaction contributed_talk marketing-mix scanner_data speech by rwagner on Jan 22, 2010, 9:27 PM
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Fehlende Werte in der Marktforschung
R. Decker, R. Wagner, and Temme T. Marktforschung: Methoden, Anwendungen, Praxisbeispiele, Gabler, Wiesbaden, 2 edition, (1999)
to 1999 Quantitative_Methoden_der_Marketingforschung contributions myown by rwagner on Jan 27, 2009, 6:02 PM
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Imageanalyse des Bielefelder Einzelhandels
R. Wagner, C. Bornemeyer, and S. Kerkojus 5. in: Frohn, J. and Gebhardt, K.: Bielefeld 2000plus - Forschungsprojekte zur Region, Bielefeld, (1999)
to 1999 Direktmarketing_im_Wandel myown working-paper by rwagner on Jan 27, 2009, 5:42 PM
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Log-lineare Modelle und Logit
R. Decker, and R. Wagner Marktforschung: Methoden, Anwendungen, Praxisbeispiele, Gabler, Wiesbaden, 2 edition, (1999)
to 1999 Quantitative_Methoden_der_Marketingforschung contributions myown by rwagner on Jan 27, 2009, 5:17 PM
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Modeling and Measuring of Competitive Reactions to Changes of Marketing Mix at the Retail Level
R. Wagner Classification in the Information Age, page 536 -- 544. Berlin, Springer, (1999)
to 1999 Wettbewerbsinteraktionen_und_Competitive_Intelligence myown proceedings by rwagner on Jan 27, 2009, 4:56 PM
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