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Enhancing Target Group Selection Using Belief Functions
Ralf Wagner, and Jörg Schwerdtfeger Augsburg, (2009)
to 2008 belief_functions contributed_talk dempster-sharfer_theory direct_marketing loyality_program premium_customer rough_sets speech by rwagner and 1 other user on Jan 31, 2011, 3:57 PM
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Zur Digitalisierung der Konsumenten: Ausgewählte Fakten
Ralf Wagner Kassel, (2008)
to 2008 Direktmarketing_im_Wandel invited_talk speech by rwagner on Jul 23, 2010, 12:20 PM
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Direktmarketing für Bestager: Im Dialog mit einer anspruchsvollen Zielgruppe
Ralf Wagner Baden-Baden, (2008)
to 2008 Direktmarketing_im_Wandel bestager direktmarketing invited_talk partial_least_squares senioren speech versand by rwagner on Jul 23, 2010, 12:20 PM
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Konkurrenzanalyse: Handwerk, Kunst oder Wissenschaft?
Ralf Wagner Verfügbarkeit von Informationen, Proceedings der 30. Online-Tagung der DGI / 60. Jahrestagung der DGI, Frankfurt, DGI, (2008)
to 2008 Wettbewerbsinteraktionen_und_Competitive_Intelligence myown proceedings by rwagner and 1 other user on Jun 9, 2010, 10:21 AM
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The Spread of Mobile Commerce: An Inter-Cultural Comparison
R. Wagner, and M. Klaus Dahlhoff, D. and Mann, A. and Wagner, R., 4. DMCC - Dialog Marketing Competence Center, Universität Kassel, (2008)
to 2008 Marketing-Interaktionen_in_verschiedenen_Kulturen myown working-paper by rwagner on Jun 2, 2010, 2:34 PM
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Challenges and Examples of Mobile Direct Marketing
R. Wagner, and M. Klaus Dahlhoff, D. and Mann, A. and Wagner, R., 2. DMCC - Dialog Marketing Competence Center, Universität Kassel, (2008)
to 2008 Direktmarketing_im_Wandel myown working-paper by rwagner on Jun 2, 2010, 2:32 PM
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Schweizer Mittelstandsbarometer 2008 Wirtschaftliche Aussichten und politische Prioritäten mittelständischer Schweizer Unternehmen
R. Wagner Ernst \& Young AG, Zürich, (2008)
to 2008 Wettbewerbsinteraktionen_und_Competitive_Intelligence myown working-paper by rwagner on Jun 2, 2010, 2:31 PM
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Modeling Culture's Impact on Reputation Transfer in Direct Marketing
Christine Falkenreck, and Ralf Wagner New Orleans, (2008)
to 2008 Marketing-Interaktionen_in_verschiedenen_Kulturen contributed_talk cultures direct_marketing pharma_marketing reputation reputation_transfer speech by rwagner and 3 other users on Jan 21, 2010, 11:48 PM
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Direct Mail im internationalen Einsatz
Ralf Wagner Kassel, (2008)
to 2008 Marketing-Interaktionen_in_verschiedenen_Kulturen contributed_talk speech by rwagner on Jan 21, 2010, 11:45 PM
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Consistency of Relationship Marketing Practices in Transition Economies
Ralf Wagner Brighton, (2008)
to 2008 Lithuania Russia canonical_discriminant_analysis contemporary_marketing_practices contributed_talk finite_mixture_modeling speechMarketing-Interaktionen_in_verschiedenen_Kulturen by rwagner and 1 other user on Jan 21, 2010, 11:44 PM
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Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures
Christine Falkenreck, and Ralf Wagner Brighton, (2008)
to 2008 Marketing-Interaktionen_in_verschiedenen_Kulturen brand_extension contributed_talk cultural_impact perceived_brand_fit reputation reputation_transfer speech by rwagner and 1 other user on Jan 21, 2010, 11:41 PM
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Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures
Ralf Wagner, and Christine Falkenreck Beijing, (2008)
to 2008 commitment-trust_theory contributed_talk customer_satisfaction direct_marketing product_line_extension reputation reputation_transfer speech word-of-mouthMarketing-Interaktionen_in_verschiedenen_Kulturen by rwagner and 5 other users on Jan 21, 2010, 11:38 PM
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Clustering Consumers with Respect to Their Marketing Reactance Behavior
Ralf Wagner, and Eric Sauerwald Hamburg, (2008)
to 2008 Quantitative_Methoden_der_Marketingforschung advertising contributed_talk culture item_response_theory reactance speech by rwagner on Jan 21, 2010, 11:34 PM
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Exploring the Interaction Structure of Weblogs
Martin Klaus, and Ralf Wagner Hamburg, (2008)
to 2008 Quantitative_Methoden_der_Marketingforschung contributed_talk marketing_communication social_network_analysis speech webcrawler weblog by rwagner and 1 other user on Jan 21, 2010, 11:32 PM
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Konkurrenzanalyse: Handwerk, Kunst oder Wissenschaft?
Ralf Wagner Frankfurt, (2008)
to 2008 Wettbewerbsinteraktionen_und_Competitive_Intelligence contributed_talk speech by rwagner and 1 other user on Jan 21, 2010, 11:27 PM
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Der Einfluss von Farben auf die Wahrnehmung von Direktmarketing Medien – Ein internationaler Vergleich-
Ralf Wagner Bonn, (2008)
to 2008 Direktmarketing_im_Wandel contributed_talk speech by rwagner on Jan 21, 2010, 11:26 PM
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Wettbewerb der Medien: Offline und Online-Synergien im Kundendialog
Ralf Wagner Kassel, (2008)
to 2008 Direktmarketing_im_Wandel invited_talk speech by rwagner on Jan 21, 2010, 11:06 PM
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Erfolgsfaktor Globalisierung: Was Internationale Kommunikation dazu beitragen kann
Ralf Wagner Emsdetten, (2008)
to 2008 Marketing-Interaktionen_in_verschiedenen_Kulturen globalisierung invited_talk kommunikation speech by rwagner on Jan 21, 2010, 10:56 PM
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Dialog ohne Grenzen 5 Thesen
Ralf Wagner /Direkt+ 2008(2):24-25 (2008)
to 2008 praxis-transfer by rwagner on Dec 7, 2009, 1:10 PM
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Mobile Direct Marketing
R. Wagner, and M. Klaus Handbook of Research on Mobile Business, IGI, Hershey, 2 edition, (2008)
to 2008 Direktmarketing_im_Wandel contributions myown by rwagner on Sep 16, 2009, 3:46 PM
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