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Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures
Christine Falkenreck, and Ralf Wagner Brighton, (2008)
to 2008 Marketing-Interaktionen_in_verschiedenen_Kulturen brand_extension contributed_talk cultural_impact perceived_brand_fit reputation reputation_transfer speech by rwagner and 1 other user on Jan 21, 2010, 11:41 PM
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Modeling Culture's Impact on Reputation Transfer in Direct Marketing
C. Falkenreck, and R. Wagner Proceedings of the 2008 AMS Cultural Perspectives in Marketing Conference, page 115 - 120. New Orleans, Academy of Marketing Science, (2008)
to 2008 B-to-B_markets Hofstede's_scores Marketing-Interaktionen_in_verschiedenen_Kulturen brand_extension commitment_trust_theory corporate_reputation myown proceedings reputation_transfer by rwagner and 3 other users on May 13, 2009, 6:07 PM
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Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures
C. Falkenreck, M. Paulssen, and R. Wagner Proceedings of the 37th EMAC Conference, Marketing Landscapes: A Pause for Thought, Brighton, (2008)
to 2008 B-to-B_markets Hofstede's_scores Marketing-Interaktionen_in_verschiedenen_Kulturen brand_extension conceptual_model corporate_reputation cultural_impact myown perceived_brand_fit proceedings reputation_transfer by rwagner and 1 other user on May 13, 2009, 6:06 PM
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