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Modeling and Measuring of Competitive Reactions to Changes of Marketing Mix at the Retail Level
Ralf Wagner Dresden, (1998)
to 1998 Wettbewerbsinteraktionen_und_Competitive_Intelligence competitive_reaction contributed_talk marketing-mix scanner_data speech by rwagner on Jan 22, 2010, 9:29 PM
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Remarks on the Behavioristic Analysis of Competitive Reactions
Ralf Wagner Vienna, (1999)
to 1999 Wettbewerbsinteraktionen_und_Competitive_Intelligence competitive_reaction contributed_talk marketing-mix scanner_data speech by rwagner on Jan 22, 2010, 9:27 PM
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Testing the Lag of Multiple Competitive Reactions
Ralf Wagner Bergen, (2001)
to 2001 Wettbewerbsinteraktionen_und_Competitive_Intelligence competitive_reaction contributed_talk marketing-mix reaction_lag speech by rwagner and 1 other user on Jan 22, 2010, 9:14 PM
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