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Identifying Influential Communicator to gain "Consumer Insights" on Weblog Networks
Martin Klaus, and Ralf Wagner (2009)
to 2009 Direktmarketing_im_Wandel contributed_talk speech by rwagner and 1 other user on Dec 29, 2011, 1:04 AM
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Facing Bargaining Power
Ralf Wagner, and Katrin Bloch (2011)
to 2011 Negotiation contributed_talk speech by rwagner and 1 other user on Dec 14, 2011, 4:42 PM
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The Role of Intuition and Deliveration in Negotiations
Katrin Bloch, and Ralf Wagner (2011)
to 2011 Negotiation contributed_talk speech by rwagner and 1 other user on Jun 27, 2011, 12:05 PM
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Targeting Key Influentials for Direct Marketing Activities in Social Networks: Methodical Progress and an Application
Martin Klaus, Jörg Schwerdtfeger, and Ralf Wagner (2010)
to 2010 contributed_talk speech by rwagner and 1 other user on Mar 8, 2011, 4:18 PM
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Marketing Communication to and with Net Citizens: Targeting by Means of a Social Network Analysis Approach
Martin Klaus, Jörg Schwerdtfeger, and Ralf Wagner (2009)
to 2009 Direktmarketing_im_Wandel contributed_talk speech by rwagner and 1 other user on Jan 31, 2011, 4:05 PM
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Assessing Digital Social Networks for Marketing Communication - The Case of MySpace.Com-
Martin Klaus, Jörg Schwerdtfeger, and Ralf Wagner (2009)
to 2009 Direktmarketing_im_Wandel contributed_talk online_community social_network_analysis speech world-of-mouth_communication by rwagner and 1 other user on Jan 31, 2011, 4:03 PM
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Gaining 'Consumer Insights' from Inuential Actors in Weblog Networks
Martin Klaus, and Ralf Wagner Springer, Berlin, (2009)
to 2009 Quantitative_Methoden_der_Marketingforschung consumer_insights contributed_talk marketing_communication netnography social_network_analysis speech weblog by rwagner on Jan 31, 2011, 3:59 PM
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Enhancing Target Group Selection Using Belief Functions
Ralf Wagner, and Jörg Schwerdtfeger Augsburg, (2009)
to 2008 belief_functions contributed_talk dempster-sharfer_theory direct_marketing loyality_program premium_customer rough_sets speech by rwagner and 1 other user on Jan 31, 2011, 3:57 PM
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Bargaining power and the impact of gender differences
Katrin Bloch, and Ralf Wagner (2010)
to 2010 Negotiation contributed_talk speech by rwagner and 3 other users on Nov 24, 2010, 10:45 AM
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Does Increasing Bargaining Power Lead to Inefficient Negotiation Results?
Katrin Bloch, and Ralf Wagner (September 2010)
to 2010 Negotiation contributed_talk speech by rwagner and 1 other user on Sep 20, 2010, 10:20 AM
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Classifying Customers: Are Non-Linear Projections Really Better?
Ralf Wagner, and Silvia Rüter (March 2010)
to 2010 Quantitative_Methoden_der_Marketingforschung contributed_talk speech by rwagner and 1 other user on Sep 20, 2010, 10:08 AM
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Exploring Marketing Communication’s Impact on Brand Loyalty
Silvia Rüter, Diana Tempel, and Ralf Wagner (July 2010)
to 2010 Direktmarketing_im_Wandel contributed_talk speech by rwagner and 1 other user on Aug 3, 2010, 11:29 AM
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The Impact of Missing Values on PLS-Model Fitting
Moritz Parwoll, and Ralf Wagner (July 2010)
to 2010 Quantitative_Methoden_der_Marketingforschung contributed_talk speech by rwagner and 1 other user on Aug 3, 2010, 11:28 AM
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Loyalty Programs in B-to-B Marketing - Distinguishing Customers with Respect to Attitudes, Requirements, Goals, and Reservations
Christine Falkenreck, and Ralf Wagner 34th Annual Conference of the German Classification Society GfKl in Karlsruhe, (July 2010)
to 2010 Marketing-Interaktionen_in_verschiedenen_Kulturen contributed_talk speech by rwagner and 1 other user on Aug 3, 2010, 11:28 AM
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Which Items are Relevant in Customers’ Shopping Cart? A Comparison of Insights from Mining Association Rules with a Network Approach
Ralf Wagner (2010)
to 2010 Quantitative_Methoden_der_Marketingforschung contributed_talk speech by rwagner on Aug 3, 2010, 11:27 AM
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Wie führe ich eine international ausgerichtete Marktanalyse durch und welche Besonderheiten sind im Internationalen Marketing zu beachten?
Ralf Wagner Bielefeld University, (2001)
to 2001 Marketing-Interaktionen_in_verschiedenen_Kulturen contributed_talk entrepreneurship internationalization speech by rwagner on Jul 23, 2010, 12:30 PM
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Kundenbindung und Benchmarking im Großhandel
Ralf Wagner IHK Hannover, (2001)
to 2001 Direktmarketing_im_Wandel aca contributed_talk csi grosshandel kundenbindung speech by rwagner on Jul 23, 2010, 12:30 PM
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Robust Preference Measurement: A Simulation Study of Erroneous and Ambiguous Judgement's Impact on AHP and Conjoint Analysis
Ralf Wagner, Sören W. Scholz, and Martin Meißner Bremen, (2005)
to 2005 Quantitative_Methoden_der_Marketingforschung ahp conjoint_measurement contributed_talk measurement_errors monte_carlo_simulation speech by rwagner on Jul 23, 2010, 12:28 PM
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Rationales Underlying Investment Decisions: The Impact of Marketing on Attitudes and Preferences Towards Sustainability
Ralf Wagner, and Sören W. Scholz Zürich, (2005)
to 2005 Quantitative_Methoden_der_Marketingforschung ahp contributed_talk formative_models marketing_practices preference_measurement speech by rwagner on Jul 23, 2010, 12:28 PM
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Kundendialoge in Zeitalter des Clash of Cultures
Ralf Wagner Stuttgart, (2007)
to 2007 Marketing-Interaktionen_in_verschiedenen_Kulturen clash_of_cultures contributed_talk dialogmarketing ethno-marketing kultur normen speech werte by rwagner and 1 other user on Jul 23, 2010, 12:27 PM
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