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Enhancing Target Group Selection Using Belief Functions
Ralf Wagner, and Jörg Schwerdtfeger Augsburg, (2009)
to 2008 belief_functions contributed_talk dempster-sharfer_theory direct_marketing loyality_program premium_customer rough_sets speech by rwagner and 1 other user on Jan 31, 2011, 3:57 PM
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Internationales Direktmarketing: Der Schlüssel zu den ausländischen Wachstumsmärkten
Ralf Wagner Hannover, (2007)
to 2007 Eastern_Europe Marketing-Interaktionen_in_verschiedenen_Kulturen contributed_talk direct_marketing market_entry speech by rwagner on Jul 23, 2010, 12:26 PM
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Direktmarketing in Polen
Ralf Wagner Nürnberg, (2007)
to 2007 Marketing-Interaktionen_in_verschiedenen_Kulturen Poland contributed_talk cultures direct_marketing schwartz_values speech by rwagner on Jul 23, 2010, 12:25 PM
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Direktmarketing im Spannungsfeld von Information und Reaktanz: Welche Werbeansprache wird gewünscht?
Ralf Wagner Bonn, (2007)
to 2007 Marketing-Interaktionen_in_verschiedenen_Kulturen contributed_talk cultures direct_marketing intrusiveness reactance speech by rwagner on Jul 23, 2010, 12:24 PM
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Modeling Culture's Impact on Reputation Transfer in Direct Marketing
Christine Falkenreck, and Ralf Wagner New Orleans, (2008)
to 2008 Marketing-Interaktionen_in_verschiedenen_Kulturen contributed_talk cultures direct_marketing pharma_marketing reputation reputation_transfer speech by rwagner and 3 other users on Jan 21, 2010, 11:48 PM
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Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures
Ralf Wagner, and Christine Falkenreck Beijing, (2008)
to 2008 commitment-trust_theory contributed_talk customer_satisfaction direct_marketing product_line_extension reputation reputation_transfer speech word-of-mouthMarketing-Interaktionen_in_verschiedenen_Kulturen by rwagner and 5 other users on Jan 21, 2010, 11:38 PM
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