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publications

• Measurement Equivalence in Cross Cultural Research: the Case of Formative Measurement Models
  Ralf Wagner and M. Wetzels and H. Winklhofer Milan, (2005)
  to 2005 construct_equivalence contributed_talk formative_models reflective_models speech by rwagner and 1 other person on Jan 22, 2010, 8:38 PM
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• Rationales Underlying Investment Decisions: The Impact of Marketing on Attitudes and Preferences Towards Sustainability
  Ralf Wagner and Sören W. Scholz Zürich, (2005)
  to 2005 ahp contributed_talk formative_models marketing_practices preference_measurement speech by rwagner on Jan 22, 2010, 12:54 AM
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