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The Impact of Perceived Innovativeness on Maintaining a Buyer-Seller Relationship in Health Care Markets? A Cross-Cultural Study
Christine Falkenreck, and Ralf Wagner Journal of Marketing Management 3-4(27):225-242 (2011)
to 2011 journals myown by rwagner and 1 other user on Feb 25, 2011, 9:17 PM
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Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures
Christine Falkenreck, and Ralf Wagner Corporate Reputation Review 13(1):20 - 37 (2010)
to 2010 B-to-B_markets Hofstede's_scores Marketing-Interaktionen_in_verschiedenen_Kulturen causal_relationships corporate_reputation cultural_systems customer_satisfaction journals myown national_culture reputation_transfer structural_model_of_reputation_transfer by rwagner and 1 other user on Feb 2, 2011, 6:16 PM
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Die Marktforschung als Hilfsmittel zur Bewältigung der Bäderkrise
R. Wagner, and R. Decker Heilbad und Kurort 49(5):123 - 127 (1997)
to 1997 Quantitative_Methoden_der_Marketingforschung journals myown by rwagner on Jun 9, 2010, 10:20 AM
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Data Warehouse - Ein Instrument für Marktforschung und Management
R. Decker, R. Wagner, and N. Knauff Marktforschung \& Management 42(5):172 - 176 (1998)
to 1998 Quantitative_Methoden_der_Marketingforschung journals myown by rwagner on Jun 9, 2010, 10:19 AM
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Direktmarketing in Russland: Der Schlüssel zu den russischen Wachtumsmärkten
R. Wagner Direktmarketing Praxis (2007)
to 2007 Marketing-Interaktionen_in_verschiedenen_Kulturen journals myown by rwagner on Jun 9, 2010, 10:19 AM
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Detecting, Assessing and Monitoring Relevant Topics in Virtual Information Environments
J. Ontrup, H. Ritter, S. W. Scholz, and R. Wagner IEEE Transactions on Knowledge and Data Engineering 21(3):415 - 427 (2009)
to 2009 Wettbewerbsinteraktionen_und_Competitive_Intelligence journals myown by rwagner on Mar 23, 2009, 7:38 PM
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Die Behandlung fehlender Werte in der angewandten Marktforschung
R. Wagner, T. Temme, and R. Decker GfK Jahrbuch der Absatz- und Verbrauchsforschung 44(4):395 -- 417 (1998)
to 1998 Quantitative_Methoden_der_Marketingforschung journals myown by rwagner on Mar 12, 2009, 1:09 PM
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Remarks on the Behavioristic Analysis of Competitive Reactions
R. Wagner, and R. Decker OR-Spektrum 22(1):97 -- 116 (2000)
to 2000 Wettbewerbsinteraktionen_und_Competitive_Intelligence journals myown by rwagner on Mar 12, 2009, 1:00 PM
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Strukturieren mit Multitrees: Ein Fachkonzept zur verbesserten Navigation in Hypermedia
M. Feldmann, and R. Wagner Wirtschaftsinformatik 45(6):589 - 598 (2003)
to 2003 Quantitative_Methoden_der_Marketingforschung journals myown by rwagner and 1 other user on Mar 12, 2009, 12:58 PM
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Contemporary Marketing Practices in Russia
R. Wagner European Journal of Marketing 39(1/2):199 -- 215 (2005)
to 2005 Marketing-Interaktionen_in_verschiedenen_Kulturen journals myown by rwagner on Mar 12, 2009, 12:48 PM
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An Internet-Based Approach to Environmental Scanning in Marketing Planning
R. Decker, R. Wagner, and S. W. Scholz Marketing Intelligence and Planning 23(2):189 - 199 (2005)
to 2005 Wettbewerbsinteraktionen_und_Competitive_Intelligence journals myown by rwagner on Mar 12, 2009, 12:31 PM
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Identifying Patterns of Customer Response to Price Endings
R. Wagner, and K. S. Beinke Journal of Product and Brand Management 15(5):341 -- 351 (2006)
to 2006 Quantitative_Methoden_der_Marketingforschung journals myown by rwagner on Mar 12, 2009, 12:19 PM
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CI im Einsatz: Technologien zur Informationssuche, -bewertung und Aufbereitung
R. Wagner, and S. W. Scholz Information - Wissenschaft \& Praxis 58(6 - 7):347 -- 354 (2007)
to 2007 Wettbewerbsinteraktionen_und_Competitive_Intelligence journals myown by rwagner on Mar 12, 2009, 11:44 AM
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