BibSonomy :: user  :: rwagner ::

bookmarks

publications

• Event Detection in Environmental Scanning: News from a Hospitality Industry Newsletter
  R. Wagner and J. Ontrup and S.W. Scholz Cooperation in Classification and Data Analysis, page 161-168. Berlin, Springer, (2009)
  to 2009 CI ES competitive_intelligence enviromental_scanning event_detection h2_som hyperbolic_som information_diet information_foraging knowledge_management myown proceedings by rwagner on Jan 11, 2010, 5:36 PM
  BibTeX | spam 
• Exploring the Interaction Structure of Weblogs
  Martin Klaus and Ralf Wagner Advances in Data Analysis, Data Handling and Business Intelligence, page 545-552. Berlin, Springer, (2009)
  to 2009 myown proceedings by rwagner on Nov 30, 2009, 5:11 PM
  BibTeX | spam 
• Patterns of Associations in Finite Sets of Items
  R. Wagner Data Science and Classification, page 279 -- 286. Berlin, Springer, (2006)
  to 2006 myown proceedings by rwagner and 1 other person on Nov 3, 2009, 9:41 AM
  URL | BibTeX | spam 
• Identifying Influential Communicator to gain "Consumer Insights" on Weblog Networks
  Martin Klaus and Ralf Wagner Proceedings of ANZMAC Confercence 2009, (forthcoming)
  to forthcoming myown proceedings by rwagner on Oct 9, 2009, 12:34 PM
  BibTeX | spam 
• Marketing Communication to and with Net Citizens: Targeting by Means of a Social Network Analysis Approach
  Martin Klaus and Jörg Schwertfeger and Ralf Wagner Consumer Citizenship Network: Making a Difference - Putting Consumer Citizenship into Action, page 163 -- 177. Berlin, The Consumer Citizenship Network, an Erasmus thematic network of educators and researchers, (2009)
  to 2009 myown proceedings by rwagner and 1 other person on Sep 22, 2009, 5:38 PM
  BibTeX | spam 
• Gaining `Consumer Insights' from Influential Actors in Weblog Networks
  Martin Klaus and Ralf Wagner Proceedings of ICFS Confercence 2009, Berlin, Springer, (forthcoming)
  to forthcoming myown proceedings by rwagner on Sep 22, 2009, 3:30 PM
  BibTeX | spam 
• The Nonlinearity of Strategic Uncertainty and Environmental Scanning Behavior. An Empirical Study of Managerial Information Seeking and Processing Activities
  Ralf Wagner and Sören W. Scholz Information: Droge, Ware oder Commons? Wertschöpfungs- und Transformationsprozesse auf den Informationsmärkten, page 147 -- 158. Boizenburg, VHW-Verlag, (2009)
  to 2009 proceedings by rwagner and 1 other person on Sep 16, 2009, 5:16 PM
  BibTeX | spam 
• Classification in Marketing Science
  S.W. Scholz and R. Wagner Cooperation in Classification and Data Analysis, page 99 - 106. Berlin, Springer, (2009)
  to 2009 bi-secting classification k-means myown proceedings segmentation text_mining by rwagner on Sep 16, 2009, 4:57 PM
  BibTeX | spam 
• Assessing Digital Social Networks for Marketing Communication - The Case of MySpace.Com -
  M. Klaus and J. Schwertfeger and R. Wagner Proceedings of the 38th EMAC Conference, Marketing and the Core Disciplines: Rediscovering References?, Nantes, (2009)
  to 2009 myown proceedings by rwagner and 1 other person on Jul 10, 2009, 4:20 PM
  BibTeX | spam 
• Enhancing Target Group Selection Using Belief Functions
  Ralf Wagner and Jörg Schwerdtfeger Proceedings of OR 2008, page 419 - 424. Berlin, Springer, (2009)
  to 2009 Association_Rules Dempster-Shafer_Theory Loyalty_Program Multi_Sensor_Clustering Premium_Customers Rough_Sets Transferable_Beliefs_Model myown proceedings by rwagner on Jun 9, 2009, 12:10 PM
  BibTeX | spam 
• Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures
  C. Falkenreck and R. Wagner Proceedings of the 12th International Conference on Corporate Reputation, Brand Identity, and Competitiveness, Beijing, (2008)
  to 2008 B-to-B_markets Hofstede's_scores causal_relationships corporate_reputation cultural_systems customer_satisfaction myown national_culture proceedings reputation_transfer structural_model_of_reputation_transfer by rwagner and 5 other people on May 13, 2009, 7:00 PM
  BibTeX | spam 
• Modeling Culture's Impact on Reputation Transfer in Direct Marketing
  C. Falkenreck and R. Wagner Proceedings of the 2008 AMS Cultural Perspectives in Marketing Conference, page 115 - 120. New Orleans, Academy of Marketing Science, (2008)
  to 2008 B-to-B_markets Hofstede's_scores brand_extension commitment_trust_theory corporate_reputation myown proceedings reputation_transfer by rwagner and 3 other people on May 13, 2009, 6:07 PM
  BibTeX | spam 
• Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures
  C. Falkenreck and M. Paulssen and R. Wagner Proceedings of the 37th EMAC Conference, Marketing Landscapes: A Pause for Thought, Brighton, (2008)
  to 2008 B-to-B_markets Hofstede's_scores brand_extension conceptual_model corporate_reputation cultural_impact myown perceived_brand_fit proceedings reputation_transfer by rwagner and 1 other person on May 13, 2009, 6:06 PM
  BibTeX | spam 
• Mining Promising Qualification Patterns
  R. Wagner 514. Fakultät für Wirtschaftswissenschaften, Universität Bielefeld, (2004)
  to 2004 myown proceedings by rwagner on Mar 16, 2009, 11:36 PM
  BibTeX | spam 
• Measurement Equivalence in Cross-Cultural-Research: The Case of Formative Measurement Models
  R. Wagner and M. Wetzels and H. Winklhofer Rejuvenating Marketing: Contamination, Innovation, Integration: Proceedings of the 34th EMAC Conference, Milan, European Marketing Academy, (2005)
  to 2005 myown proceedings by rwagner and 1 other person on Mar 16, 2009, 11:29 PM
  BibTeX | spam 
• Robust Preference Measurement: A Simulation Study of Erroneous and Ambiguous Judgement's Impact on AHP and Conjoint Analysis
  S. W. Scholz and M. Mei\ssner and R. Wagner Proceedings of OR 2005, page 613 - 618. Berlin, Springer, (2006)
  to 2006 myown proceedings by rwagner on Mar 16, 2009, 11:25 PM
  BibTeX | spam 
• Consistency of Relationship Marketing Practices in Transition Economies
  R. Wagner Proceedings of the 37th EMAC Conference, Marketing Landscapes: A Pause for Thought, Brighton, (2008)
  to 2008 myown proceedings by rwagner and 1 other person on Mar 12, 2009, 1:42 PM
  BibTeX | spam 
• Classifying Contemporary Marketing Practices
  R. Wagner Data Analysis, Machine Learning, and Applications, page 489 - 496. Berlin, Springer, (2008)
  to 2008 myown proceedings by rwagner on Mar 12, 2009, 1:40 PM
  BibTeX | spam 
• Testing the Lag of Multiple Competitive Reactions
  R. Wagner Rethinking European Marketing: Proceedings of the 30th EMAC Conference, Bergen, EMAC, (2001)
  to 2001 myown proceedings by rwagner and 1 other person on Feb 3, 2009, 10:39 AM
  URL | BibTeX | spam 
• The Quality of Prior Information Structure in Business Planning – An Experiment in Environmental Scanning
  S. W. Scholz and R. Wagner Operations Research Proceedings 2004, page 238 - 245. Berlin, Springer, (2005)
  to 2005 myown proceedings by rwagner on Feb 2, 2009, 11:07 PM
  BibTeX | spam