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Are Odd Prices Meaningful Price Thresholds? An Investigation by Generalised Cross Validation
Ralf Wagner Glasgow, (2003)
to 2003 Quantitative_Methoden_der_Marketingforschung contributed_talk odd-pricing regression_splines speech by rwagner and 1 other user on Jan 22, 2010, 9:01 PM
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Identifying Patterns of Consumer Response to Price Endings
Ralf Wagner, and K.-S. Beinke New York, (2004)
to 2004 Quantitative_Methoden_der_Marketingforschung contributed_talk odd-pricing price-thresholds regression_splines speech by rwagner and 1 other user on Jan 22, 2010, 8:42 PM
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