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Broadening the View on Customers’ Propensity to Leave a Relationship
Christine Falkenreck, and Ralf Wagner Building Bridges connects People, Maastricht, 17th International Colloquium in Relationship Marketing, (2009)
to 2009 Direktmarketing_im_Wandel customer_satisfaction_index_models innovativeness myown propensity_to_leave_a_relationship reputation by rwagner and 3 other users on Jul 23, 2010, 10:54 AM
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Modeling Culture's Impact on Reputation Transfer in Direct Marketing
Christine Falkenreck, and Ralf Wagner New Orleans, (2008)
to 2008 Marketing-Interaktionen_in_verschiedenen_Kulturen contributed_talk cultures direct_marketing pharma_marketing reputation reputation_transfer speech by rwagner and 3 other users on Jan 21, 2010, 11:48 PM
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Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures
Christine Falkenreck, and Ralf Wagner Brighton, (2008)
to 2008 Marketing-Interaktionen_in_verschiedenen_Kulturen brand_extension contributed_talk cultural_impact perceived_brand_fit reputation reputation_transfer speech by rwagner and 1 other user on Jan 21, 2010, 11:41 PM
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Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures
Ralf Wagner, and Christine Falkenreck Beijing, (2008)
to 2008 commitment-trust_theory contributed_talk customer_satisfaction direct_marketing product_line_extension reputation reputation_transfer speech word-of-mouthMarketing-Interaktionen_in_verschiedenen_Kulturen by rwagner and 5 other users on Jan 21, 2010, 11:38 PM
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