Electronic Games Take on Violence Against Women
PMC has partnered with the Emergent Media Center (EMC) at Champlain College in an exciting project aimed to engage, educate, and change attitudes of boys between the ages of 8 and 15 to help end violence against girls and women. With support from UNFPA, this mark’s PMC’s inaugural endeavor in adapting our expertise in the use of entertainment-education strategies for positive behavior change to the world of gaming.
Electronic games are experiential and immersive and increasingly popular, especially among adolescent boys. Games encourage change from within by presenting opportunities for the player to think critically about actions. Employing the world’s most popular sport, soccer (football), our game links the winning benefits of respect on the field to respectful behavior toward girls.