Current research suggests that crowdfunding not only serves as an alternative source of capital but also as a flexible tool allowing start-ups to systematically integrate a crowd into their innovation processes. However, an adequate understanding of how start-ups can systematically leverage the co-creation potential of their early customers during crowdfunding is still nascent. Against this background, the aim of this research is to conceptualize and examine the concept of co-creation in the context of reward-based crowdfunding. In doing so, we distinguish it from other methods of user integration in the realm of open innovation and discuss how entrepreneurs can leverage reward-based crowdfunding to engage their customers in the development and deployment of their product and service offerings.
%0 Conference Paper
%1 ls_leimeister
%A Lipusch, Nikolaus
%A Dellermann, Dominik
%A Oeste-Reiß, Sarah
%A Ebel, Philipp
%B Hawaii International Conference on System Sciences (HICSS)
%D 2018
%K Co-Creation Crowdfunding Crowdsourcing Innovation itegpub itimpub pub_dde pub_nli pub_peb pub_soe
%P 4202-4211
%T Innovating Beyond the Fuzzy Front End: How to Use Reward-Based Crowdfunding to Co-create with Customers
%U http://pubs.wi-kassel.de/wp-content/uploads/2018/02/JML_677.pdf
%X Current research suggests that crowdfunding not only serves as an alternative source of capital but also as a flexible tool allowing start-ups to systematically integrate a crowd into their innovation processes. However, an adequate understanding of how start-ups can systematically leverage the co-creation potential of their early customers during crowdfunding is still nascent. Against this background, the aim of this research is to conceptualize and examine the concept of co-creation in the context of reward-based crowdfunding. In doing so, we distinguish it from other methods of user integration in the realm of open innovation and discuss how entrepreneurs can leverage reward-based crowdfunding to engage their customers in the development and deployment of their product and service offerings.
%@ 978-0-9981331-1-9
@inproceedings{ls_leimeister,
abstract = {Current research suggests that crowdfunding not only serves as an alternative source of capital but also as a flexible tool allowing start-ups to systematically integrate a crowd into their innovation processes. However, an adequate understanding of how start-ups can systematically leverage the co-creation potential of their early customers during crowdfunding is still nascent. Against this background, the aim of this research is to conceptualize and examine the concept of co-creation in the context of reward-based crowdfunding. In doing so, we distinguish it from other methods of user integration in the realm of open innovation and discuss how entrepreneurs can leverage reward-based crowdfunding to engage their customers in the development and deployment of their product and service offerings.},
added-at = {2017-11-10T12:55:34.000+0100},
author = {Lipusch, Nikolaus and Dellermann, Dominik and Oeste-Reiß, Sarah and Ebel, Philipp},
biburl = {https://www.bibsonomy.org/bibtex/20213e61dc1f37128172a6a4d59f66907/ls_leimeister},
booktitle = {Hawaii International Conference on System Sciences (HICSS)},
eventdate = {03.01.2018-06.01.2018},
eventtitle = {Hawaii International Conference on System Sciences (HICSS)},
interhash = {6bfc2f40c0e7b77599f23fefda3273ed},
intrahash = {0213e61dc1f37128172a6a4d59f66907},
isbn = {978-0-9981331-1-9},
keywords = {Co-Creation Crowdfunding Crowdsourcing Innovation itegpub itimpub pub_dde pub_nli pub_peb pub_soe},
pages = {4202-4211},
timestamp = {2021-07-27T16:02:47.000+0200},
title = {Innovating Beyond the Fuzzy Front End: How to Use Reward-Based Crowdfunding to Co-create with Customers},
url = {http://pubs.wi-kassel.de/wp-content/uploads/2018/02/JML_677.pdf},
venue = {Waikoloa, Hawaii, USA},
year = 2018
}