%0 Book %1 GVK305305557 %A Mattmüller, Roland %A Tunder, Ralph %B Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften %C München %D 2004 %I Vahlen %K Handelsbetrieb Marketing Strategisches_Management %T Strategisches Handelsmarketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+305305557&sourceid=fbw_bibsonomy %@ 3800623595

@book{GVK305305557, added-at = {2009-08-21T11:25:58.000+0200}, address = {München}, author = {Mattmüller, {Roland} and Tunder, {Ralph}}, biburl = {https://www.bibsonomy.org/bibtex/2a934769fa72ab9a06c2d634228e820c2/fbw_hannover}, interhash = {06e5a1951bbf60119d294a6a38d0f15a}, intrahash = {a934769fa72ab9a06c2d634228e820c2}, isbn = {3800623595}, keywords = {Handelsbetrieb Marketing Strategisches_Management}, pagetotal = {XX, 506}, ppn_gvk = {305305557}, publisher = {Vahlen}, series = {Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften}, timestamp = {2009-08-21T11:26:35.000+0200}, title = {Strategisches Handelsmarketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+305305557&sourceid=fbw_bibsonomy}, year = 2004 }