Article,

Research opportunities in supply chain management

, , and .
J. of the Academy of Marketing Science, (2010)
DOI: 10.1007/s11747-009-0136-2

Abstract

Since its introduction as a concept in the 1980s, supply chain management (SCM) has undergone significant modification and expansion. A qualitative analysis of 166 unique definitions of SCM published in the literature identified three major themes associated with the supply chain and SCM: (1) activities; (2) benefits; and (3) constituents/components. Utilizing these themes, key research questions and issues within the supply chain and SCM are identified that could be examined by marketing scholars.

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