@muhammadayaz

SOCIAL LIVE-STREAMING: TWITCH.TV AND USES AND GRATIFICATION THEORY SOCIAL NETWORK ANALYSIS

. Computer Science & Information Technology (CS & IT) 8 (3): 47 - 61 (January 2018)

Abstract

The recent explosive growth of live-streaming, particularly video game streaming on Twitch.tv, has led to the development of young communities in a diverse and frequently evolving virtual social space. This study is a Social Network Analysis that aims to uncover how communities are interlocked based on attributes such as Community membership and stream style/type. Additionally, the network geography is related to the Uses and Gratification Theory (UG) that Twitch has been proven to fulfill according to genre and stream type (Sjoblom, Torhonen, Hamari, & Macey, 2017). By collecting data in a user-based fashion and using tools like Gephi, this project presents the Twitch community in a way that reveals users’ interest seeking behavior trends. Implications from this study are a resource for: understanding Twitch and livestreaming communities at large, streamers looking for an insight into their audience’s interests, and developers seeking the best way to provide and display beneficial content.

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