%0 Book %1 GVK11414950X %A Shapiro, Stanley J. %C New York, NY u.a. %D 1974 %E Chebat, Jean-Charles %I Harper & Row %K Management Marketing %T Marketing management %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+11414950X&sourceid=fbw_bibsonomy %@ 0060459557

@book{GVK11414950X, added-at = {2009-08-21T12:31:59.000+0200}, address = {New York, NY [u.a.]}, author = {Shapiro, {Stanley J.}}, biburl = {https://www.bibsonomy.org/bibtex/2ec1ff98c50c5ad90436c40a51ba8b99f/fbw_hannover}, editor = {Chebat, {Jean-Charles}}, interhash = {1b04a031d36741b5629b6459fec3abff}, intrahash = {ec1ff98c50c5ad90436c40a51ba8b99f}, isbn = {0060459557}, keywords = {Management Marketing}, pagetotal = {XV, 301}, ppn_gvk = {11414950X}, publisher = {Harper & Row}, subtitle = {readings in operational effectiveness}, timestamp = {2009-08-21T12:32:05.000+0200}, title = {Marketing management}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+11414950X&sourceid=fbw_bibsonomy}, year = 1974 }