%0 Book %1 GVK58581760X %A Burmann, Christoph %A Arnhold, Ulrike %B Markenmanagement %C Berlin u.a. %D 2009 %I LIT Verl. %K E-Business Kundenintegration Markenpolitik Persönlichkeitspsychologie Produktimage User_Generated_Content Virales_Marketing %N 8 %T User generated branding: state of the art of research %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+58581760X&sourceid=fbw_bibsonomy %7 1. Aufl. %@ 978-3-8258-1887-6

@book{GVK58581760X, added-at = {2009-08-21T12:25:16.000+0200}, address = {Berlin [u.a.]}, author = {Burmann, {Christoph} and Arnhold, {Ulrike}}, biburl = {https://www.bibsonomy.org/bibtex/28cfadb8db4f64aa10e90aa26f3a909c0/fbw_hannover}, edition = {1. Aufl.}, interhash = {421eaeeae8c391f877e811f9e2732d69}, intrahash = {8cfadb8db4f64aa10e90aa26f3a909c0}, isbn = {978-3-8258-1887-6}, keywords = {E-Business Kundenintegration Markenpolitik Persönlichkeitspsychologie Produktimage User_Generated_Content Virales_Marketing}, number = 8, pagetotal = {XIV, 237}, ppn_gvk = {58581760X}, publisher = {LIT Verl.}, series = {Markenmanagement}, timestamp = {2009-08-21T12:26:31.000+0200}, title = {User generated branding: state of the art of research}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+58581760X&sourceid=fbw_bibsonomy}, year = 2009 }