%0 Conference Paper %1 wagner2013forthcomingcustomer %A Wagner, Ralf %A Falkenreck, Christine %B Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World %C Istanbul %D 2013 %K b2b customersatisfaction loyalty myown reputation speech %T Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?

@inproceedings{wagner2013forthcomingcustomer, added-at = {2013-03-25T13:26:06.000+0100}, address = {Istanbul}, author = {Wagner, Ralf and Falkenreck, Christine}, biburl = {https://www.bibsonomy.org/bibtex/234de2fa1adbed1b62dd3288518d3f464/rwagner}, booktitle = {{P}roceedings of the 42nd {EMAC} {C}onference, Lost in Translation: Marketing in an Interconnected World}, interhash = {86338bcaf1759860e2f0c1ab424a1775}, intrahash = {34de2fa1adbed1b62dd3288518d3f464}, keywords = {b2b customersatisfaction loyalty myown reputation speech}, timestamp = {2013-06-17T10:46:46.000+0200}, title = {Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?}, year = 2013 }