%0 Conference Paper %1 conf/kdd/ChengZAMZZN12 %A Cheng, Haibin %A van Zwol, Roelof %A Azimi, Javad %A Manavoglu, Eren %A Zhang, Ruofei %A Zhou, Yang %A Navalpakkam, Vidhya %B KDD %D 2012 %E Yang, Qiang %E Agarwal, Deepak %E Pei, Jian %I ACM %K dblp %P 777-785 %T Multimedia features for click prediction of new ads in display advertising. %U http://dblp.uni-trier.de/db/conf/kdd/kdd2012.html#ChengZAMZZN12 %@ 978-1-4503-1462-6

@inproceedings{conf/kdd/ChengZAMZZN12, added-at = {2022-07-12T00:00:00.000+0200}, author = {Cheng, Haibin and van Zwol, Roelof and Azimi, Javad and Manavoglu, Eren and Zhang, Ruofei and Zhou, Yang and Navalpakkam, Vidhya}, biburl = {https://www.bibsonomy.org/bibtex/2cef81165efd28f1bf3d88a5ff2ed42b4/dblp}, booktitle = {KDD}, crossref = {conf/kdd/2012}, editor = {Yang, Qiang and Agarwal, Deepak and Pei, Jian}, ee = {https://doi.org/10.1145/2339530.2339652}, interhash = {9d594632f035f434f2c5e5dcfa190ac8}, intrahash = {cef81165efd28f1bf3d88a5ff2ed42b4}, isbn = {978-1-4503-1462-6}, keywords = {dblp}, pages = {777-785}, publisher = {ACM}, timestamp = {2024-04-10T14:01:00.000+0200}, title = {Multimedia features for click prediction of new ads in display advertising.}, url = {http://dblp.uni-trier.de/db/conf/kdd/kdd2012.html#ChengZAMZZN12}, year = 2012 }