Article,

Energy conservation through product-integrated feedback: The roles of goal-setting and social orientation

, and .
Journal of Economic Psychology, 23 (5): 589 - 603 (2002)
DOI: 10.1016/S0167-4870(02)00119-8

Abstract

The purpose of this study was to find a means to increase energy conservation behavior by giving consumers immediate energy feedback. The study explored the roles of goals to save energy and kW h feedback. Feedback was given, and conservation goals set, via a simulated, technologically advanced, washing machine control panel. One hundred subjects each completed 20 simulated washing trials. Self-set and assigned goals were compared as to their effect on conservation behavior when used in combination with energy feedback. Both generated similar energy savings with the self-set goal group using 21% less energy than the control group. Social orientation, a personality factor, was found to interact with goal-setting mode, with pro-self individuals saving more energy when allowed to self-set a goal and pro-social individuals saving more energy when assigned a goal.

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