%0 Book %1 GVK021976996 %A Weilbacher, William M. %C New York, NY u.a. %D 1975 %I Macmillan %K Case_studies Marketing United_States %T Marketing management cases %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021976996&sourceid=fbw_bibsonomy %7 2. ed %@ 0024250805

@book{GVK021976996, added-at = {2009-08-21T12:30:14.000+0200}, address = {New York, NY [u.a.]}, author = {Weilbacher, {William M.}}, biburl = {https://www.bibsonomy.org/bibtex/2cba9aa4f21ee1c2247f194af2bbe9575/fbw_hannover}, edition = {2. ed}, interhash = {1de3982be47b1eeff54f6f571898fb4d}, intrahash = {cba9aa4f21ee1c2247f194af2bbe9575}, isbn = {0024250805}, keywords = {Case_studies Marketing United_States}, pagetotal = {XII, 387}, ppn_gvk = {021976996}, publisher = {Macmillan}, subtitle = {planning and executing marketing strategy}, timestamp = {2009-08-21T12:30:17.000+0200}, title = {Marketing management cases}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021976996&sourceid=fbw_bibsonomy}, year = 1975 }