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Consumer Awareness about Privacy and Security Risk for Online Shopping

. International Journal of Trend in Scientific Research and Development 3 (3): 394-397 (April 2019)

Abstract

This paper provides an analysis of shoppers perception on security and privacy problems in online shopping .The most objective of this analysis is to analyse the shoppers perceptions on security and privacy and formulate recommendations supported the findings that might contribute in eradicating these problems and boosting customer confidence. It additionally provides a quick discussion on the implications of online buying each customers and firms, the rising issues over privacy and security, and also the importance of shoppers perceptions on security and privacy problems in bolstering online searching adoption. Determining the perceptions of shoppers on security and privacy problems associated with e commerce can profit IT security suppliers and internet businesses in crafting a multifarious approach in addressing those perceptions, one that effectively combines technological solutions and psychological approaches so as to resolve one among the last remaining obstacles to the widespread use of on line shopping. Mr. Robinson. M | Surya. R "Consumer Awareness about Privacy and Security Risk for Online Shopping" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-3 , April 2019, URL: https://www.ijtsrd.com/papers/ijtsrd21695.pdf

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DOI:
10.31142/ijtsrd21695
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