%0 Conference Paper %1 botzenhardt2010introduction %A Botzenhardt, A. %A Maedche, A. %A Schloegel, C. %B Proceedings of the 4th International Workshop on Software Product Management (IWSPM-2010), Sydney, Australia %D 2010 %I IEEE Xplore, Digital Library %K abotzenh botzenhardt eris http://mesharpe.metapress.com/link.asp?id=t233vw4157g0t513 maedche management product software spdm %T Introduction of Product Management in a Banking & Retail IT Solutions Company - An Experience Report %U http://ieeexplore.ieee.org/xpl/freeabs_all.jsp?arnumber=5623870 %X The importance of product management in the software industry is widely recognized and has been empirically validated. Despite its importance, the maturity level of software product management in companies is still low and many companies struggle with the challenge of introducing product management. This paper describes an industry field report on a product management introduction project carried out in a banking & retail IT solutions company. We illustrate the initial situation as it was conceived prior to the product management introduction project, the approach pursued within the introduction project and the experience gathered during and after the project.

@inproceedings{botzenhardt2010introduction, abstract = {The importance of product management in the software industry is widely recognized and has been empirically validated. Despite its importance, the maturity level of software product management in companies is still low and many companies struggle with the challenge of introducing product management. This paper describes an industry field report on a product management introduction project carried out in a banking & retail IT solutions company. We illustrate the initial situation as it was conceived prior to the product management introduction project, the approach pursued within the introduction project and the experience gathered during and after the project.}, added-at = {2010-12-14T10:43:33.000+0100}, author = {Botzenhardt, A. and Maedche, A. and Schloegel, C.}, biburl = {https://www.bibsonomy.org/bibtex/20e2497adb6e1d91e5902e9a8eda50961/erispublications}, booktitle = {Proceedings of the 4th International Workshop on Software Product Management (IWSPM-2010), Sydney, Australia}, interhash = {157e63375b3ec4482e8208b3eb95e18a}, intrahash = {0e2497adb6e1d91e5902e9a8eda50961}, keywords = {abotzenh botzenhardt eris http://mesharpe.metapress.com/link.asp?id=t233vw4157g0t513 maedche management product software spdm}, publisher = {IEEE Xplore, Digital Library}, timestamp = {2011-10-03T13:02:57.000+0200}, title = {Introduction of Product Management in a Banking & Retail IT Solutions Company - An Experience Report}, url = {http://ieeexplore.ieee.org/xpl/freeabs_all.jsp?arnumber=5623870}, year = 2010 }