%0 Book %1 GVK238876586 %A Trommsdorff, Volker %B Kohlhammer-Edition Marketing %C Stuttgart u.a. %D 1998 %I Kohlhammer %K Konsumentenverhalten Marketing Theorie Verbraucherverhalten %T Konsumentenverhalten %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+238876586&sourceid=fbw_bibsonomy %7 3., überarb. und erw. Aufl %@ 3170150162

@book{GVK238876586, added-at = {2009-08-21T11:21:56.000+0200}, address = {Stuttgart [u.a.]}, author = {Trommsdorff, {Volker}}, biburl = {https://www.bibsonomy.org/bibtex/219892e31c4a7e449754933d2df9d289d/fbw_hannover}, edition = {3., überarb. und erw. Aufl}, interhash = {1f755c999181d0afe4a8ab9c6f9bf6cf}, intrahash = {19892e31c4a7e449754933d2df9d289d}, isbn = {3170150162}, keywords = {Konsumentenverhalten Marketing Theorie Verbraucherverhalten}, pagetotal = {357}, ppn_gvk = {238876586}, publisher = {Kohlhammer}, series = {Kohlhammer-Edition Marketing}, timestamp = {2009-08-21T11:22:00.000+0200}, title = {Konsumentenverhalten}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+238876586&sourceid=fbw_bibsonomy}, year = 1998 }