%0 Conference Paper %1 KlScWaP09 %A Klaus, Martin %A Schwerdtfeger, Jörg %A Wagner, Ralf %B Consumer Citizenship Network: Making a Difference - Putting Consumer Citizenship into Action %C Berlin %D 2009 %E Schrader, Ulf %E Thoresen, Victoria W. %K 2009 Direktmarketing_im_Wandel myown proceedings %P 163 -- 177 %T Marketing Communication to and with Net Citizens: Targeting by Means of a Social Network Analysis Approach

@inproceedings{KlScWaP09, added-at = {2011-01-31T16:06:13.000+0100}, address = {Berlin}, author = {Klaus, Martin and Schwerdtfeger, Jörg and Wagner, Ralf}, biburl = {https://www.bibsonomy.org/bibtex/21c37f0729103d6b97b11ecb7bf1fe2f1/rwagner}, booktitle = {Consumer Citizenship Network: Making a Difference - Putting Consumer Citizenship into Action}, editor = {Schrader, Ulf and Thoresen, Victoria W.}, interhash = {f848fb8d19bc6187082849fd94e06196}, intrahash = {1c37f0729103d6b97b11ecb7bf1fe2f1}, keywords = {2009 Direktmarketing_im_Wandel myown proceedings}, organization = {The Consumer Citizenship Network, an Erasmus thematic network of educators and researchers}, pages = {163 -- 177}, timestamp = {2011-01-31T16:06:13.000+0100}, title = {{M}arketing {C}ommunication to and with {N}et {C}itizens: {T}argeting by {M}eans of a {S}ocial {N}etwork {A}nalysis {A}pproach}, year = 2009 }