Twitter power: Tweets as electronic word of mouth
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Journal of the American society for information science and technology 60 (11): 2169--2188 (2009)

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rating distribution
average user rating2.5 out of 5.0 based on 1 review
  • userPicture
    7 years ago
    About: Brands and sentiments. Pretty long paper about brands and advertising in Twitter being analyzed by using sentiments. The graphics are bad. The seem to have done thorough research. Many graphs illustrations and tables, but I am not convinced that this would be a great paper to use in the seminar.
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