Value changes and the rapid emergence of media innovations (internet, social web) in society lead to an institutionalization of crisis communication, in which especially new media play a crucial role. The key contributions of the paper include deepening and refocusing the theoretical foundations of crisis communication by experimentally analyzing the effects of traditional and social-media strategies on the recipients’ perceptions of reputation; and by analyzing the effects or crisis responses on the recipients’ secondary crisis communications (e.g., sharing information and leaving a message) and reactions (e.g., willingness to boycott). The results indicated that the medium matters more than the message. For all three dependent measures – reputation, secondary crisis communication and reactions – main effects of medium occurred, whereas the message had only a significant main effect on secondary crisis reactions.
Beschreibung
Is the medium the message? Perceptions of and reactions to crisis communication via twitter, blogs and traditional media
%0 Journal Article
%1 Schultz201120
%A Schultz, Friederike
%A Utz, Sonja
%A Göritz, Anja
%D 2011
%J Public Relations Review
%K blogs crisis k3 news twitter
%N 1
%P 20 - 27
%R http://dx.doi.org/10.1016/j.pubrev.2010.12.001
%T Is the medium the message? Perceptions of and reactions to crisis communication via twitter, blogs and traditional media
%U http://www.sciencedirect.com/science/article/pii/S0363811110001281
%V 37
%X Value changes and the rapid emergence of media innovations (internet, social web) in society lead to an institutionalization of crisis communication, in which especially new media play a crucial role. The key contributions of the paper include deepening and refocusing the theoretical foundations of crisis communication by experimentally analyzing the effects of traditional and social-media strategies on the recipients’ perceptions of reputation; and by analyzing the effects or crisis responses on the recipients’ secondary crisis communications (e.g., sharing information and leaving a message) and reactions (e.g., willingness to boycott). The results indicated that the medium matters more than the message. For all three dependent measures – reputation, secondary crisis communication and reactions – main effects of medium occurred, whereas the message had only a significant main effect on secondary crisis reactions.
@article{Schultz201120,
abstract = {Value changes and the rapid emergence of media innovations (internet, social web) in society lead to an institutionalization of crisis communication, in which especially new media play a crucial role. The key contributions of the paper include deepening and refocusing the theoretical foundations of crisis communication by experimentally analyzing the effects of traditional and social-media strategies on the recipients’ perceptions of reputation; and by analyzing the effects or crisis responses on the recipients’ secondary crisis communications (e.g., sharing information and leaving a message) and reactions (e.g., willingness to boycott). The results indicated that the medium matters more than the message. For all three dependent measures – reputation, secondary crisis communication and reactions – main effects of medium occurred, whereas the message had only a significant main effect on secondary crisis reactions. },
added-at = {2016-01-12T17:28:09.000+0100},
author = {Schultz, Friederike and Utz, Sonja and Göritz, Anja},
biburl = {https://www.bibsonomy.org/bibtex/22e082b033a9f1bea8fe07ee77ad46932/asmelash},
description = {Is the medium the message? Perceptions of and reactions to crisis communication via twitter, blogs and traditional media},
doi = {http://dx.doi.org/10.1016/j.pubrev.2010.12.001},
interhash = {441db017da219889b1e6a875de3f7834},
intrahash = {2e082b033a9f1bea8fe07ee77ad46932},
issn = {0363-8111},
journal = {Public Relations Review },
keywords = {blogs crisis k3 news twitter},
number = 1,
pages = {20 - 27},
timestamp = {2016-02-10T13:43:50.000+0100},
title = {Is the medium the message? Perceptions of and reactions to crisis communication via twitter, blogs and traditional media },
url = {http://www.sciencedirect.com/science/article/pii/S0363811110001281},
volume = 37,
year = 2011
}