Measuring the emotional impact of websites: a study on combining a dimensional and discrete emotion approach in measuring visual appeal of university websites

, , and . DPPI '07: Proceedings of the 2007 conference on Designing pleasurable products and interfaces (August 2007)


In this paper a combined dimensional and discrete emotional approach is introduced for measuring emotions elicited by the visual appeal of websites. An online experiment was set out to measure the emotional experience of twelve screenshots of university ...

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