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Wer sagt, Elefanten können nicht tanzen? Der Wiederaufstieg von IBM

. Deutsche Verlags-Anstalt, (2002)

Abstract

The book sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again. Offering a unique case study drawn from decades of experience at some of America's top companies - McKinsey, American Express, RJR Nabisco - Gerstner's insights into management and leadership are applicable to any business, at any level. Ranging from strategy to public relations, from finance to organization, Gerstner reveals the lessons of a lifetime running highly successful companies.

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Gerstner02
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