%0 Conference Paper %1 conf/amcis/JahrigEHS17 %A Jährig, Elena %A Ebner, Katharina %A Hornung, Olivia %A Smolnik, Stefan %B AMCIS %D 2017 %I Association for Information Systems %K dblp %T Guerilla Marketing Using Social Media as a Success Strategy in Crowdfunding Campaigns: Towards a Research Model. %U http://dblp.uni-trier.de/db/conf/amcis/amcis2017.html#JahrigEHS17

@inproceedings{conf/amcis/JahrigEHS17, added-at = {2017-05-23T00:00:00.000+0200}, author = {Jährig, Elena and Ebner, Katharina and Hornung, Olivia and Smolnik, Stefan}, biburl = {https://www.bibsonomy.org/bibtex/235d96f5b4ded4398dbd760caab58e1eb/dblp}, booktitle = {AMCIS}, crossref = {conf/amcis/2017}, ee = {http://aisel.aisnet.org/amcis2017/eBusiness/Presentations/28}, interhash = {e8c27d07996f18079f475f4c7f373f28}, intrahash = {35d96f5b4ded4398dbd760caab58e1eb}, keywords = {dblp}, publisher = {Association for Information Systems}, timestamp = {2017-05-24T12:32:26.000+0200}, title = {Guerilla Marketing Using Social Media as a Success Strategy in Crowdfunding Campaigns: Towards a Research Model.}, url = {http://dblp.uni-trier.de/db/conf/amcis/amcis2017.html#JahrigEHS17}, year = 2017 }