A Behavioral Model of Rational Choice
Quarterly J. of Economics, 69 (1):
99--118 (1955)DOI: 10.2307/1884852
Аннотация
The ideas embodied in this paper were initially developed in a series
of discussions with Herbert Bohnert, Norman Dalkey, Gerald Thompson,
and Robert Wolfson during the summer of 1952. These collaborators
deserve a large share of the credit for whatever merit this approach
to rational choice may possess. A first draft of this paper was prepared
in my capacity as a consultant to the RAND Corporation. It has been
developed further (including the Appendix) in work with the Cowles
Commission for Research in Economics on “Decision Making Under Uncertainty,�
under contract with the Office of Naval Research, and has been completed
with the aid of a grant from the Ford Foundation.
