The panel will explore the relevance of the emerging tagging systems (Flickr, Del.icio.us, RawSugar and more). Why do they seem to work? What kinds of incentives are required for users to participate? Will tagging survive and scale to mass adoption? What are the behavioral, economic, and social models that underlie each tagging system? What are the dynamics of those systems, and how are they derived from the specific application's design and affordances?.We will demand answers to these questions and others from some of the pioneering practitioners and academics in the field. Bring your wireless laptop to participate in a live tagging experiment! The experiment results will be shown and discussed at the end of the panel. To add to the fun, parts of the discussion will be motivated by short video segments.