Abstract
Prior research indicates that East Asians are more sensitive
to contextual information than Westerners. This
article explored aesthetics to examine whether cultural
variations were observable in art and photography.
Study 1 analyzed traditional artistic styles using archival
data in representative museums. Study 2 investigated
how contemporary East Asians and Westerners draw
landscape pictures and take portrait photographs. Study
3 further investigated aesthetic preferences for portrait
photographs. The results suggest that (a) traditional
East Asian art has predominantly context-inclusive
styles, whereas Western art has predominantly objectfocused
styles, and (b) contemporary members of East
Asian and Western cultures maintain these culturally
shaped aesthetic orientations. The findings can be
explained by the relation among attention, cultural
resources, and aesthetic preference.
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