%0 Journal Article %1 SunMay09puc %A Sun, Xu %A May, Andrew %D 2009 %J Personal and Ubiquitous Computing %K v1205 springer paper embedded ai adaptive interface mobile user location spatial information entertain %N 4 %P 293-302 %R 10.1007/s00779-008-0203-6 %T The Role of Spatial Contextual Factors in Mobile Personalization at Large Sports Events %V 13 %X This paper presents three field studies undertaken at large sports events in UK and China, with the aim of improving the user experience at these types of events through the design of personally relevant mobile services. These field studies investigated: which aspects of spatial context were relevant within the confines of a large sporting event, how their relevance differed according to sports event and language/culture, and how they could be used to prescribe the behaviour of a personalizable/adaptive mobile device. Spatial aspects of context were found to be highly significant within the large sports arena. They can be used to maximize the relevance of information and communication services delivered to a spectator over a mobile device. A range of design implications are discussed.

@article{SunMay09puc, abstract = {This paper presents three field studies undertaken at large sports events in UK and China, with the aim of improving the user experience at these types of events through the design of personally relevant mobile services. These field studies investigated: which aspects of spatial context were relevant within the confines of a large sporting event, how their relevance differed according to sports event and language/culture, and how they could be used to prescribe the behaviour of a personalizable/adaptive mobile device. Spatial aspects of context were found to be highly significant within the large sports arena. They can be used to maximize the relevance of information and communication services delivered to a spectator over a mobile device. A range of design implications are discussed.}, added-at = {2012-05-30T10:54:51.000+0200}, author = {Sun, Xu and May, Andrew}, biburl = {https://www.bibsonomy.org/bibtex/24d8f529a6fc9d80e8b78c9171abd1be5/flint63}, doi = {10.1007/s00779-008-0203-6}, file = {SpringerLink:2009/SunMay09puc.pdf:PDF}, groups = {public}, interhash = {4db88e217a93324a7ceadfd9360ba4e9}, intrahash = {4d8f529a6fc9d80e8b78c9171abd1be5}, issn = {1617-4909}, journal = {Personal and Ubiquitous Computing}, keywords = {v1205 springer paper embedded ai adaptive interface mobile user location spatial information entertain}, number = 4, pages = {293-302}, timestamp = {2018-04-16T11:54:35.000+0200}, title = {The Role of Spatial Contextual Factors in Mobile Personalization at Large Sports Events}, username = {flint63}, volume = 13, year = 2009 }