A Case Study on Auto Socialization in Online Platforms

. International Journal of Managing Information Technology (IJMIT) 9 (1): 1-10 (February 2017)


Auto socialization Theory12is a socialization theory, introduced by Swedish Social Psychology Professor Emeritus Lars Dencik, Roskilde University Center (RUC) on how humans socialize, attempting to be a part of a group by using a taxonomy in three stages. Even though the theory is based on socialization amongst minors, the adult human uses Auto socialization to navigate everyday life in all its aspects of interaction, including communications, collaborations through online platforms. By focusing on the Auto socialization aspect in an online context, it is possible to explain why online platforms e.g. Facebook, World of Warcraft are so successful in maintaining and increasing the numbers of stable audience and why other platforms, offering learning on a massive scale, (MOOC) facing dropout rates in the high 80 -90’s345.

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